Will creates a dynamic store window in Paris for Taittinger

It is on display in Paris, in one of the largest and most important wine cellars in Europe, a store window developed by Will for Taittinger, the prestigious French champagne brand. “L’Instant Taittinger,”- it is with this signature that the brand is presented in a picnic environment, accompanied by its elements. The movement of the dog, the bicycle wheel, the owl, the balloon, the clock and even the glasses to toast, make this store window even more interesting and invite to stop and admire.
Meet the project here.

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