Will Creative Consulting gives life to the ‘Cooperage Art’, a new dynamic store window that
was open from February until June 2015 at Garrafeira Nacional, in Lisbon (Rua da Conceição
No. 20/26). The store window was created for Symington, mother brand of Graham’s and Dow’s.
The creativity of Will Creative Consulting does not stop surprising and this time found inspiration on the art of Cooperage, a secular art of vital importance in the aging of Port wines.
Symington finds itself represented this way in two peculiar and important aspects: on the one hand, the secular art of cooperage, in which Graham’s is one of the few Portuguese companies to hold its own team of coopers who care for more than 7,000 casks for port wine aging, and on the other hand, the opportunity to display the wine DOW’S, recently awarded as the best
wine in the world by the prestigious Wine Spectator magazine, probably the wine magazine with greatest influence worldwide.
As Garrafeira Nacional is the liveliest wine cellar in downtown Lisbon and is dedicated to the sale of portuguese products, with particular emphasis on Port wines, there is no doubt this is the best stage for Symington to be represented by the hand of the differentiating Will Creative Consulting.
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